It makes sense for major brands to team up with the NFL. A pastime adored by millions, brands can reach new markets, expand their demographic, and gain more cultural relevance. Essentially, it’s a no-brainer. In particular, we’ve seen a number of fashion brands partner up with the NFL over the years.
Alongside joining forces with the competition, many players also sign huge endorsement deals with global names in the fashion sphere. Alongside the advertising materials seen in stadiums and on training gear, witnessing a world-famous athlete pull off a new design from a high-luxury label can only benefit a brand moving forward. Likewise, many top NFL players simply want to turn heads and look the part at red carpet events, resulting in deals that suit all parties.
For fans of the sport who tend to watch their favourite franchises on a weekly basis and assess some of today’s Super Bowl betting odds, seeing their heroes in a slick new outfit could tempt them into making a similar purchase themselves. Essentially, fashion brands are now influencing the NFL community. Below, we highlight some examples of this.
Abercrombie & Fitch is the first official fashion partner
When shoppers are searching for high-quality clothing items, Abercrombie & Fitch is a brand they trust. Likewise, when people want to watch the finest sporting events around, the NFL tends to offer numerous unmissable occasions on the calendar. As such, it made a lot of sense when both the NFL and Abercrombie & Fitch struck a deal for the casual luxury brand to supply vintage-inspired apparel for the 32 teams in the competition. Offering eye-catching designs and featuring a number of campaigns with some notable stars from the sport, it’s a partnership that works.
Under Armour and the NFL also work together
A name many sports lovers will be familiar with, Under Armour is an American sportswear company that manufactures footwear and apparel. The brand has also partnered up with the NFL to offer a range of benefits for both, including providing footwear and gloves to all teams. Under Armour has also promised to support grassroots initiatives in the sport, while also being granted all access to the NFL’s media platforms. A fruitful link-up that will benefit both parties moving forward, Under Armour and the NFL working together makes a lot of sense.
Hugo Boss x NFL is also in motion
A stylish brand that people respect, Hugo Boss has also teamed up with the NFL. With an exclusive BOSS x NFL collection on offer, fans can snap up some top-notch products featuring an NFL feel with Huge Boss’ premium style. Capturing the spirit of one of the planet’s biggest sports, there certainly isn’t a shortage of products to purchase. From hoodies to jackets, there are also team-specific designs that will turn heads and make statements.
Players adore Louis Vuitton
As seen on rappers and actors, Louis Vuitton is a fashion brand the rich and famous want to wear. For NFL players, it’s also in demand, with many of the league’s biggest stars pictured wearing numerous Louis Vuitton items over the years. Odell Beckham Jr. is an undoubted fan of the brand, with the wide receiver seen in a number of Louis Vuitton garments in recent times.
Cartier is also popular
Alongside picking out some of Louis Vuitton’s must-have designs, NFL players are also partial to the odd iced-out watch from big names like Cartier. Brian Burns, who plays for the New York Giants, definitely endorses the brand as he was seen wearing a Santos model. Likewise, Joe Burrow has also been pictured wearing Cartier glasses.
